Online Entertainment & Streaming Services Seek Stronger Identity Authentication

Identity Authentication

Streaming services have become a popular source of entertainment for a growing number of consumers. It skyrocketed during the COVID-19 pandemic when people utilized online streaming platforms while enduring lockdowns.

With a great selection of original content, more consumers are signing up for paid subscriptions. This growth is expected to continue despite cinemas and gaming houses’ re-opening years after the onset of the coronavirus crisis.

However, this rise in demand also presents an increasing cybersecurity risk to entertainment service providers. They must protect their customers’ personal information from potential hackers with an effective identity authentication solution.

Entertainment in the Digital Space

Sharing media streaming accounts’ passwords with others allow people to avoid paying for a subscription. This is advantageous for the company. But the worse concern is when the password falls into the hands of the wrong people. 

People with malicious intent try to gain access to databases without strict user ID verification and steal login information to carry out their illegal activities. They can create phony accounts on other online entertainment platforms using the owner’s data and basic account information. If digital entertainment providers do not strengthen their cybersecurity procedures, these illegal activities could lead to disastrous results.

Password Sharing on Online Streaming Platforms

Netflix, one of the most prominent online streaming service providers, is working hard to reduce the amount of password sharing. They have begun testing a feature that prevents users from accessing other people’s accounts. 

A warning screen will appear on the device when it detects a suspicious login. It will warn the viewer to create a new account if they do not reside with the owner.

This service requires the user to verify their identity. They can then continue to monitor their account for as long as they wish. The user will be sent an SMS or an email code to complete the verification process. 

Reduce Password Sharing and Other Cybersecurity Risks by Using Strong Identity Authentication

Passwordless multifactor authentication prevents unauthorized logins. It also allows users to verify their online identity in a manner that is effective and efficient. Streaming their favorite music, shows, and playing online gaming sites without remembering tricky passwords is possible with passwordless MFA. It is convenient as users do not have to wait for security credentials via email or text message.

A FIDO2 passwordless login enables a frictionless onboarding process for users. During registration, an automated authentication process will be performed to verify identity documents. The person must submit a facial biometric ID proof. This allows them to compare their face to the government-issued ID. 

It can also involve an active liveness detection test to verify the person’s real-time presence. Following the verification of their identity, the FIDO2.0 crypto keys are created.


Security threats will probably persist as more people enter online streaming platforms. Hackers will continue to attempt to break into user accounts. Fraudsters will continue purchasing stolen credentials to pose as legitimate service user. Cybercriminals can also sell leaked data or try to use them to open fake accounts. These attacks are easy to automate and are not limited to a specific industry.

Entertainment service providers need to use an integrated identity management solution for better security in a scenario such as this. This can help to safeguard their users’ personal information and prevent stubborn hacking attempts.

Check out this article explaining how to make online streaming more secure with stronger identity authentication by authID.